On March 27th, Clickbank joined the 21st century – in terms of communications – and started a blog. The first post, written by their Marketing Communications Manager, Kristen M., outlines their reasons for launching the blog and sets forth a few points about how communication on the blog will be conducted.
One of those points includes:
We do not allow URLs in comments in order to avoid having the blog serve as a means of advertising for any one participant. So please don’t include them. If you do, your comment either won’t be posted or the URL will be edited out.
Knowing affiliate marketers' penchant for driving traffic through links on blog comments, it therefore surprised me to see 62 comments made on that first post. Then again, how many MORE comments might they have received had links been allowed? Hmmmmm.
Despite disallowing links on comments, open exchange between Clickbank's network reps, merchants and affiliates is a truly welcome improvement and a good indicator of their commitment to ‘expand our communication with our clients‘.
Well done, Clickbank! Check out the Clickbank blog….