My youngest son loves to collect baseball cards. He thinks nothing of plunking down $3.95 of my money for a packet of 12 cards. He'd do it every week if he could.
Ripping open the packet, he flips for an Ichiro Suzuki card. He knows the probability that it's there is low, but that doesn't stop him from buying whenever I give him the chance.
Buying private label rights (PLR) articles can have the same effect. You may be sorely tempted to whip out your VISA card the moment you find that great ‘deal' on X number of articles at just pennies a piece — BUT, something deep inside is telling you that the probability of striking gold is slim to none.
The reasons for that are simple.
Most PLR content is produced by writers who are contracted and don't speak fluent English. The articles are then re-written several times over by article spinners. THEN they're all lumped into a package of over 700 articles – all for just $19.97!
At less than 3 cents U.S. an article, you may think you hit the PLR motherload. But, as you meticulously open each zip file and scan article after article, you realize that there isn't even ONE you can use.
In other words, you just spent $20.00 on garbage that you wouldn't post on an article directory, much less your own site.
For example, here's a paragraph I found in an article in a discount Valentine's Day PLR pack:
Lay out a blanket pm the floor of your living room to make it a special picnic desert for Valentine’s Day. Light candles around your living room to set the mood in the room for your special desert.
Three spelling mistakes, superfluous ‘in the room' phrase and YAWN, also incredibly boring. The rest of the article wasn't any better.
You could spend countless hours rewriting (fixing) poor PLR like that, but should you… really?
Let's look at this question from a time perspective. About once a week I serve up a chicken dinner for my family. My choices are to:
- Buy a whole uncooked chicken and invest at least an hour to clean, season and cook the chicken, OR;
- Spend an extra $1.50 to buy a rotisserie chicken from the grocery store which is clean, seasoned, roasted and ready to eat. (Note: There are at least 20 different things I can do with that chicken that requires very little work but produces a high quality delicious meal.)
The choice is simple.
I buy the rotisserie chicken and spend the hour I save not cooking, working on my business and making much more than that $1.50 ‘extra' that I spent.
Plain and simple, your goal when buying private label rights packages should be to minimize the time you spend writing and use that time attending to the most important aspect of your business… marketing.
So, as with anything else in life, you get what you pay for — so stay away from those 3 cent articles!
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