As I entered the conference hall, I overheard a young seminar attendee proudly proclaim, “I have 1000 blogs!“.
His companion's response was so intense that I thought she might swoon, so I moved hastily to find a seat on the other side of the room and contemplate what I'd just heard.
One thousand blogs, indeed.
She must have thought she'd just hit the rich blogger jackpot.
I wonder however if the young man told her how much money it cost him to register and host those blogs? Or, how much time it took to set each blog up? Or, if each of those blogs was a ‘splog' with content scraped (stolen) from more credible bloggers? OR, how much money each of those blogs made in a month?
Let me guess. Maybe a buck each for a gross total of 12 grand a year?
Hopefully she figured out that he wasn't really a rich blogger when she saw his '77 Celica in the hotel parking lot.
Then again, I know folks with only 20 real blogs who aren't exactly getting rich blogging either.
They're affiliating in all the ‘lucrative niches' with blogs about diets and weight loss, acne and diabetes cures, muscle building, dating, affiliate marketing, how to make money blogging, search engine marketing, credit and finance, debt reduction, travel, self-help and … you guessed it, the wonders of acai berry.
Not much wrong with those markets. They're big, evergreen and I'm in a few of them myself. 🙂
They've invested in all the training courses and ‘essential tools' — keyword research tools, link cloaking and tracking software, site building software, seo tools, article spinners, nifty templates, etc.
They work very hard, spending long hours tending to their sites. They also spend gobs of time researching the web for new tools and training that will give them the ‘edge' they need to get more traffic to their blogs.
And yet after investing all that time and money, the few visitors their blogs do get don't buy what they are promoting.
So, what's the problem?
The problem isn't their choice of market. Neither is it a failure to invest time and money in their business.
The problem is lack of focus and having their most precious resource – time – spread far too thin.
If your blogging business resembles that described above, here are a few suggestions that will give you the ‘edge' you seek.
- Pick one of your existing blogs — just ONE.
- Focus exclusively on that blog alone for the next 90 days.
- If the blog's main market is huge, focus on a sub-category of the topic.
- Get your autoresponder opt-in form up on the blog. VERY important!
- Set up your blog broadcast so your posts automatically go out to your subscribers.
- Pick a few products to promote and write reviews.
- Write 3 – 5 blog posts relevant to each of those products.
- Moderate and respond to comments left by your readers.
- Visit related forums and blogs and leave helpful comments with a link back to your blog.
- If your blog needs a fresh look, install a new theme.
Perhaps most importantly, make a commitment to visit other blogs only to research your market's interests for the purpose of article writing and to share valuable information through comments.
To keep your focus on marketing, consider outsourcing those tasks that your find difficult and/or time consuming.
Last but not least — make sure that the blog you choose to focus on is making money before you start working on another.
Hint: I worked in only one niche for the first 5 years I was online.
If you've been hoodwinked into believing that you need 20 or 1000 blogs to make money online – check out Affiliate Blogger PRO.
I teach what I do – run a minimal number of blogs to make piles of cash.
If you'd rather blog about topics in which you are truly interested, check out my blogger video training today where you will do what you love, share your passion and make money online.