I'd like to thank you all for the positive feedback you've given me regarding my story, How Jason Increased His Affiliate Site Traffic by 500%, and I'm extremely pleased I was able to “stir” up some ideas.
I want to follow up with one tip that I think should be addressed.
I've noticed in so many of the comments that many of you plan to add videos to your site. While I obviously am a big fan of videos, it's important to note the reason “why” the particular videos increased my site's traffic and revenue so much.
If you do a quick search on Google for Greatest Love Songs of All Time or even just Greatest Love Songs, you'll notice that there are over 1.2 million+ sites for greatest love songs and over 650,000 sites for greatest love songs of all time.
In my original post, I described how I came up with the idea that adding a greatest love songs section made sense since the visitors to my site (Alternative-Dating-Sites.com) probably would be interested in them. After I came up with the idea, I did some research to determine if my hunch was right, i.e. “Was there enough traffic on the search engines searching for this type of content.”
After I did the research, I realized that yes, there was an abundance of traffic, and the one thing I didn't see among all the results were videos. That is how and why I decided upon the greatest loves songs of all-time section containing videos.
I wanted to clarify this point because I didn't want everyone getting the wrong idea and thinking that just by adding videos to your site, your traffic will increase. Your traffic will increase, if the videos contain “content” that people are searching for.
So, the strategy should always be:
- You come up with an idea, i.e. love song videos on a dating site.
- Research the traffic (Are people searching for your “idea”? (My answer was a resounding yes)
- Competition – Are there a million other sites doing the same thing? If so, then think of a variation of your idea. (My solution – They're are tons of sites featuring love song lyrics, cd's for sale, etc. but none were featuring videos)
- Build, build and keep building. (The only thing that will hurt a successful site/blog is when you stop building. Therefore, a good idea can constantly be tweaked, added upon and updated.)
I wish you all the best of success and thanks again for all the comments. I truly appreciate it.
About the Author: Jason Anthony has successfully been promoting dating services as an affiliate marketer since 2003 at Alternative-Dating-Sites.com. He also is the publisher of numerous special interest blogs including PositivePelham.com.