The BIG talk in the world of affiliate marketing over the last couple of days is that MySpace has filed a lawsuit against Scott Richter of of Media Breakaway, LLC /CPAEmpire.com for violating CAN-SPAM by arranging for millions of spam “bulletins” to be sent from MySpace users' accounts without their knowledge.
Although the PDF of the court documents that Jon at Wicked Fire posted today only names Richter and 2 other individuals, Jon claims that MySpace is suing 20 ad and affiliate networks for 500 million dollars.
Whether it's one affiliate network or twenty, Linda Buquet over at 5StarAffiliatePrograms sums it up best:
“I've warned lots of affiliates that ask on forums “which networks allow you to market on MySpace” that regardless of the network's rules MySpace is cracking down – don't go there. If some of those networks go down they probably won't be able to pay all those spamming affiliates that thought they were gaming the system.”
Exactly! And sadly, they won't be able to pay the non-spamming affiliates either.