Confused about all the keyword research tool and service options available to you?
No small wonder — it seems like there is a new piece of keyword research software or a new service on the market every other day.
So, I'm going to help make choosing the right market research (or PPC campaign helper) simpler for you with my ‘short list' of keyword software and services… those that I've used and can honestly recommend.
But first, a quick blurb about keyword research…
Keyword research is essential for determining market size, competition in the marketplace and zeroing in on the specific products that your target market is searching for. To gather all that information, internet and affiliate marketers use keyword research tools.
For those quick keyword and keyword checks, I usually go first to Google's Keyword Planner to glean some basic insights into my target market. You'll need a Google Adwords account to use the Keyword Planner.
However, for more in-depth information, I tend to use one of the tools below, preferably Wordtracker. To find out why, read my | Google vs. Wordtracker article.
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. You can cross, combine, and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Nearly 1 million users depend on SEMRush for their market research.
Wordtracker is my personal favorite amongst all the keyword research tools available and perhaps the most popular keyword analysis tools being used today. From a massive 340 million keyword database you can learn exactly which terms your target audience are search for and how many times each keyword has been entered.
KeywordSpy really does spy on top affiliate marketers and then gives you a list of all the keywords that make money for them. So you can let all those smart Super Affiliates do the hard work of researching and testing to find the most lucrative keywords – and then you can turn around and use them in your own PPC ad campaigns.
Developed by Jay Stockwell – a qualified AdWords Professional – Speed PPC is a keyword research tool for more advanced Internet and affiliate marketers who want to lower their bid costs, increase CTR (click-through-rates), CR (conversion rates) and increase their Adwords quality scores.
Note: Most of the paid services listed above also offer a free trial version.
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