Has your site traffic tanked like the economy in recent weeks? Well, as you can see from the Google Analytics screenshot below, the traffic to one of my sites has dropped from 3569 visits on September 9th to an average of about 700 per day since September 15th. (Note: Former Fed chief Alan Greenspan said this economy is the worst he has ever seen on the 14th and the Dow Jones industrial average dropped 300 points in the first 15 minutes of trading on the 15th.)
That traffic is 20% of normal levels. Not only that, but the bounce rate more than tripled and the average time spent on the site was cut by more than half. UGH!!!!
(Click the graphic to see the full size.)
Am I troubled by the decline? Not at all! Because despite the 80% traffic drop, my sales on that site are only off by 10%.
Because the traffic from the PPC campaign for that site has barely dropped off at all and that traffic is targeted. They're people who are actively looking for the product that I'm selling, they read my ad, they click the link, find exactly what they were looking for and buy what I'm promoting. Phew! Thank goodness for PPC traffic.
That said, I'm not taking the economic crisis (traffic crisis) lying down. I'm doing what any Super affiliate who uses PPC marketing is doing right now and re-doubling my efforts.
I spent the entire weekend reviewing and re-working my Google Adwords, Yahoo! Search Marketing & other PPC campaigns. Moreover, I spend a LOT of time in my Wordtracker account building new campaigns for existing and new products.
Here's an example of a product category that I added on the dating service review site. It's something that I figure that many people will try to resort to when all other efforts fail to improve one's economic situation. 🙂
But seriously, NOW is the time to get in the game if you haven't already. The economic crisis is going to get much worse before it gets better and you CAN make it work for you – IF you work at it.
To that end, I posted a Q and A article to help you learn more about how PPC works.
Too, Anik and Amit posted another video that reveals some key PPC strategies that Amit uses.
Don't be a victim of this disaster — DO something and make it WORK for you!!
Please share your comments and questions on this issue. Suggestions welcome and we'll help where we can.