Here's a true story about why every local business needs a website.
Scott, the arborist, and his crew from Element Tree Services in Penticton had just finished doing a magnificent job of cutting, shaping and pruning the trees in my yard.
As I was writing a cheque for his work, I asked, “What's your website address?”
“I don't have one yet”, was Scott's reply.
“Are you KIDDING me?”, I asked.
“You guys do AWESOME work at very reasonable rates, PLUS you are new to the area, AND you DON'T have a website? Are ya NUTS?”, I spouted in my typical no-holds-barred fashion.
“Haven't got to that yet”, Scott replied.
“OK, well, there's plenty of competition in the area and if you don't have a website that highlights your expertise and services, you're losing business” says I, always the online marketer.
I COULD go on…. and on and on and on and on some more.
But seriously folks, if you have a business and want MORE business… you really need to have your own website.
What Scott has missed by not having a website was my testimonial for the fabulous work he did for me… and trust me, I've worked with enough landscapers and arborists in Penticton to know the difference between OK, good and terrific.
I would have extolled his virtues as a true professional to the world and his site would have been seen that much more readily in the local search results.
Too, because I'm on Yelp, Facebook AND Twitter and not shy to proclaim the positive — I'd have posted my exuberance at finally having found a GREAT arborist in my hometown of Penticton, British Columbia.
As it stands, other than for this post, I haven't been able to share my glee at having worked with such a knowledgeable and professional tree service specialist / arborist in Penticton.
With luck, his company, Element Tree Services, will benefit from this post.
However, don't count on all your customers sharing good news on Facebook, Yelp or on their blogs.
Bottom line? Get a website, especially if you have a local business and want MORE business.
It's NOT that hard and I can help… check out my blogging Academy if you want to save some money by doing it yourself (it's NOT that difficult) and have a BEAUTIFUL website, to boot.
Otherwise, the least you can do is register a domain name and get a quick website up with GoDaddy or Bluehost (the latter of which includes domain registration in their hosting fees.
Either way, it's such cheap marketing for your local business that you're crazy if you DON'T do it today.
Comments, questions or suggestions? Please leave a comment below!
Cheers,
P.S. I'm willing to bet that this post comes up in the search results for “tree services Penticton” at some point… and Scott WILL get the point… at that point. We can only hope. 🙂
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Cheers,
