Seriously folks, I can't believe what you'll fall for in terms of ‘internet marketing' gurus.
Just because someone calls himself a ‘guru' doesn't make it so.
And by the way, I have NEVER referred to myself as a ‘guru' of any sort. For the past decade and a half, I have been a student of internet marketing who willingly shares with other students of online business.
Anyway, my anti-guru sentiment (this week) derives from those who use (steal) content from those of us who endeavour to be more in the know.
For example, if your ‘guru' repeatedly reposts information from a real guru (i.e. Matt Cutts) then they are NOT a guru.
He or she is a LEECH.
They use search engine optimization tactics to piggy back off those really in the know — i.e. they are too lazy to come up with their own ideas or to create their own content.
By re-posting OTHER peoples work, they hope to attain an inbound link via a trackback to their site directly from their favorite guru.
Fortunately, in most cases, this doesn't happen (because the REAL guru is too smart), but the LEECHÂ can only hope that their WordPress comment moderation is automatic.
I get or 9 or 10 of these trackbacks daily.
For example, today I received one from Ewen Chia, the guy who calls himself the “World's BEST Internet Marketing Guru”.
Ewen has a new blog – InternetMarketingGuru.com – that simply sources content from REAL internet marketers — those of us who actually THINK about what we are writing.
Here's an example of his thievery…
It's simply a snippet or REPOST of what I wrote about affiliate marketing in June with a link back to my site,
What he's HOPING for is that I will approve the trackback link to his scammy reposting site.
SORRY, Ewen… that's NOT going to happen!!!
I guess things aren`t working out for Ewen, the self-proclaimed #1 Internet Marketing Guru if he's been reduced to spamming trackback links from those of us who actually WORK in the Internet Marketing business, i.e. doing real research to share with our readers.
Anyway, the point is — if your ‘internet marketing guru' is trying to scam Google and other search engines by automated reposting of others' work, you might want to reconsider their abilities as a guru.