If you're subscribed to a bunch of Internet marketing newsletters, your inbox is regularly stuffed FULL of promos for BIG DOG mega launches.
They joint venture with their BIG DOG buddies who all have humungous lists to which they sell, sell and sell some more… making millions. They don't care about burning out their lists because they're continually getting fresh leads from their buddies.
That works for the BIG DOGS, but how do regular people with tiny subscriber lists (and no big dog friends) launch a new product and make big coin — WITHOUT burning out their already small lists?
Well, I just watched a case study video about John Gallagher, a guy that went from being on Food Stamps to making a six-figure income in a non-internet marketing niche.
His niche?
Herbs!
What's especially heartening about John's story is that his product launch model BUILDS relationships with his subscribers (i.e. no burnout) and his paydays keep getting bigger and bigger.
And John's is just one of some great non-guru case studies in the video. How about a list to 312 people that generates way more than five figures?
If you want to launch your business using a non-hype, relationship-building formula, check out the Product Launch Formula now – there's nothing to buy. 🙂
You’re right; Jeff’s Product Launch Formula is terrific! Unfortunately, it was a little expensive for me this time around, so hopefully next time he opens up the course. He will give you, for free, the outline of how to launch with even the tiniest list, or even no list at all. Just watching him is a lesson in how to. Seems like an absolutely terrific guy, no hype, no fluff. Will definitely stay on HIS list!
Hello Ros,
My nice is very specialized: how to get paid well to write supplements for college textbooks. I just got up for sale on Clickbank a few days ago.
I’ve decided against developing a list for the product and am instead going with a blog that’s updated regularly and strongly encourages people to subscribe via e-mail.
So I don’t plan on a big product launch for my ebook. It doesn’t seem like the right model for the product.
I do, however, see the importance of product launches and JV partners, and I see it as a likely possibility for products I’m currently developing.
Hi Ros,
I was a little disappointed to find out that the page you were pointing me to was a subscription form. Although there is nothing to buy “now” I’m sure, like Barry mentions, it will probably be a high ticket item that most of us cannot afford.
Sure the video was good and had some interesting ideas, but in these financial times I’m sure many of us are looking for something affordable.
I’ve been spending far too much money chasing my dream, only to now be in the situation where I have declared bankrupt to clear all my debts. Basically the last 10 years online have been a costly lesson.
BUT….
I’m not giving up, although I am giving up on competing with everyone else who is online and taking my knowledge to the Offline Crowd.
One last comment. If you are going to “Give Away” something, or imply “there is nothing to buy” I would keep it so there is nothing needed, not even a subscription.
Ian
No lie i was just about to start building my list for JV partners and i come across this post, I’m going to check out this video thank you!!!
Funny Ros… All this anti-big-guy hype to open this post and then the link leads to one of the biggest dogs in the hype world… Did Ros stray off her straight-shooter podium? Yeah the big dog is highlighting a non-big-dog, but it’s still tied into the big guy launching another (I’m guessing here) $1,997 program with limited availability.
Hi Barry,
Sorry to hear that’s your take. My take (and I do know him and his products) is that Jeff is absolutely a straight-shooter and his product launch formula has helped scores of ‘little guys’ achieve financial success in non-IM niches.
Ros