The other day I was talking to Peter Koning, an internet marketing buddy of mine, who is now focusing on lead generation and domaining. Peter started out as an affiliate and has done quite well promoting affiliate offers over the years, primarily in the b2b space.
(Of course he has done well – he bought my book :-). )
Along the way, Peter uncovered a group of scammers who are out there making money by ripping off merchants, using a special kind of domain.
At first I couldn't understand it – how could someone without a website and without doing any advertising make commissions?
He explained how websites that have some branding, even it's just a domain name, are at risk. He then used my own site, superaffiliatehandbook.com as an example…
Whereas most affiliates promote my ebook with their own review blogs, comparison sites, paid banner or ppc advertising, there is a risk of some more sneakier affiliates cutting corners.
Here's what they do:
- – they look for domain names that are available and that are miss-spellings of my own domain e.g. superafiliatehandbook.com (one f)
- – they sign up for my affiliate program and buy the domain for $10
- – they redirect the domain to my domain… but through their affiliate link
- – no website needed, no more paid ads, and they get a commission every time someone with a fat finger on a mobile device or PC buys my ebook after visiting my site through a miss-keyed domain as above
Sounds innocent? That's what I thought.
At first I was thinking “That's ok with me as they are being clever and sending me more customers, aren't they?“.
But after a bit more thinking, I realized, “Darn those domainers – if they hadn't bought that domain then I would have gotten the customer anyway, as 99% of them would have been clearly looking for my site, and would have re-typed it correctly. Now they've come through someone's link and are still a customer, but I have to pay out 50% for nothing!”
There is a law against this practice – called the Anti CyberSquatting Consumer Protection Act.
There are also legal processes you can initiate to get those domains handed over to you, and the squatters can get some serious fines. See the Anticybersquatting_Consumer_Protection_Act information on Wikidpedia.
In fact, Pinterest recently won a $7.2 million judgement against a Chinese cybersquatter doing this with 100 domain names, and they don't even have an affiliate program!
But if you are a merchant who sells their products through an affiliate program, and you catch some of these affiliate typo domainers, do you really want to go down this messy legal route?
Peter explained that there is an easier solution – just find out who they are, and stop paying them.
Most affiliate programs do not allow variations of your brand to be used in ppc ads or domains, so it's usually just a matter of reporting the affiliate and cutting off their commission payouts.
In some cases you might want to be careful before you pull the trigger, however, as some of these domain cybersquatting affiliates could also be sending you legitimate customers using other techniques, so you need to evaluate which ones are worth keeping.
So how do you know who's stealing traffic and commissions using typo domains? One easy way is to use a new service that Peter has recently launched, called TypoAssassin. You get an account, enter your domain (or product name, model name, CEO name etc.) and TypoAssassin will show you all the typo domains it can find.
Better yet, if someone registers a typo domain 2 weeks from now, you'll get an alert so you can go check it out yourself, and stop any commission theft before your next payout.
I tried it out on my own domain, and found a typo domainer who's been using this method to skim commissions from me. Fortunately, I only came across a few of these bottom feeders, but Peter told me that he has found some merchants with 100's of typo domains in a wide variety of niche markets.
And once they latch onto you, they keep buying more. One of Peter's customers had 8 typo domains in early 2013, and at last count this number had grown to 33 with 4 new affiliates joining in.
Now with TypoAssassin , you can catch all the affiliates that are infesting your program, save paying out commissions to those cheats, and rest easy that you be get alerted when the next wise guy tries to steal from you.
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