Good morning. Colin McDougall and I are in the Maple Leaf Lounge in Vancouver airport right now, waiting for our flight to Affiliate Summit in Las Vegas.
We've been discussing ‘evergreen niches' for affiliate marketers which traditionally include dating, business opportunites, finance, health and more. The trouble is, finance, and especially credit cards in particular have been taking a BIG dive of late, closing or suspending their programs left right and center. Here are just a few of the companies that have pulled offers recently.
- American Express Consumer Cards
- Capital One Travel & Gas
As you may know, one of Colin's biggest niche markets is the credit card market and yet, he's seen here smiling his great big grin, despite watching the bottom fall out.
He knows how to adapt to fluctuating market conditions by taking subscribers on his existing lists and promoting new products relevant to their interests. By doing this, he rarely sees a drop in income.
Stay tuned for more. Gotta run, it's boarding time!