Here's an email that I received today (pertaining to https://rosalindgardner.com/blog/sah) that is proof positive that you shouldn't outsource placements of your ads on other websites to an advertising agency that promises a “significant return on investment to the exact requirements of our clients” or that they “know what kind of promotion is going to add to the bottom line“.
I work for (name removed), a leading broker of online advertising, dealing with many thousands of independent webmasters worldwide. We currently have a client in the Financial Comparison industry for whom we are looking to acquire advertising from quality websites.
We've had a look at Superaffiliatehandbook.com and think that it would be a good match for our client, whose target demographic is similar to your own.
We would be interested in purchasing advertising in the form of a text-based link on your site. To reduce unnecessary admin and hassle, we prefer to pay a fixed annual upfront fee for such advertisements. Once the ad has been placed, payment can be made quickly by PayPal or an alternative method if you choose.
If you are interested, please get back to me with your rates etc. I look forward to hearing from you.
The guy couldn't have looked at the site, or if he did, he knows nothing about the industry.
The Super Affiliate Handbook has nothing to do with ‘financial comparison' and more importantly, there's NO advertising on the site because it is a one-page sales site.
Really, really obvious stuff that any industry pro would have noticed. More shocking still is the fact that the advertising agency that he works for has an affiliate program. Looks like he would have been farther ahead if he'd bought the book and learned something about the industry instead of trying to sell advertising. 🙂
James Dorans says
I got the same email yesterday for one of my site yourfishtankguru.com.
Tina T says
I’ve been very skeptical of outsourcing ad placement. I feel like my reservations are valid after reading this post.
I have received similar requests and noticed this type of ad in other websites.
It may be worth a few minutes for a small PayPal deposit when the ad request is relevant to your content. They probably get the better deal tho with your inbound link to their site. It’s up to you and can’t hurt if the ad is related your subject somehow.
I’ve placed them on a few of my sites. No biggie.
But clearly, they DON’T screen the target site well before contacting us…