Why You Shouldn’t Outsource Your Ad Placements

Here's an email that I received today (pertaining to https://rosalindgardner.com/blog/sah) that is proof positive that you shouldn't outsource placements of your ads on other websites to an advertising agency that promises a “significant return on investment to the exact requirements of our clients” or that they “know what kind of promotion is going to add to the bottom line“.

Hi,

I work for (name removed), a leading broker of online advertising, dealing with many thousands of independent webmasters worldwide. We currently have a client in the Financial Comparison industry for whom we are looking to acquire advertising from quality websites.

We've had a look at Superaffiliatehandbook.com and think that it would be a good match for our client, whose target demographic is similar to your own.

We would be interested in purchasing advertising in the form of a text-based link on your site. To reduce unnecessary admin and hassle, we prefer to pay a fixed annual upfront fee for such advertisements. Once the ad has been placed, payment can be made quickly by PayPal or an alternative method if you choose.

If you are interested, please get back to me with your rates etc. I look forward to hearing from you.

Kind regards,

(name removed)
(site removed)

The guy couldn't have looked at the site, or if he did, he knows nothing about the industry.

The Super Affiliate Handbook has nothing to do with ‘financial comparison' and more importantly, there's NO advertising on the site because it is a one-page sales site.

Really, really obvious stuff that any industry pro would have noticed. More shocking still is the fact that the advertising agency that he works for has an affiliate program. Looks like he would have been farther ahead if he'd bought the book and learned something about the industry instead of trying to sell advertising. 🙂