Marc's answer to “Which of the following has the highest EPC in the Commission Junction Network?” on the post about affiliate banners was:
Number 1. No question. If I’m wrong, I’ll eat my computer.
Number one grabs my attention and makes the free offer plain as day. The call to action button stands out, makes me want to click it.
Number two blends into the page and has a small font. The free offer is buried in a lot of print. The call to action has an understated look to it. The design is weak but may be good for disclosure statements to keep the FTC happy, not for getting clicks.
Well Marc, you have been spared the indigestion, 'cause you were right.
Banner #1 had an EPC of over $16, whereas #2 was at around $9.
Congratulations to all those who chose #1.
Now here's another, more difficult affiliate banner test…