If you don’t have a list, you’re not in business. Simple as that.
That’s why I’m always astonished to see affiliate sites without newsletter or ezine signup forms.
Like HOW do they get their visitors to REMEMBER their sites, let alone come back if they don’t get their names and numbers?
Think of it like this. You’re single and out of the blue you meet a nice-looking, seemingly sane ‘prospect’. So, do you let them walk away and ‘hope’ you’ll run into each other again, or do you trade names and numbers?
Well, if you don’t get his or her details, chances are darned good that you’ll NEVER see them again.
Don’t let that happen to your potential customers.
Sign ’em up to your list with an offer of an 7-day ecourse, special report or discount coupons.
Then BUILD that relationship by staying in touch with a regular newsletter.
You’re developing content for your site anyway, so either write more for your newsletter, or keep some of your private label rights articles aside to rework for your newsletter.
Let your subscribers get to know, like and trust you by regularly sending out good information on topics relevant to their interests.
Build that trust and they’ll feel comfortable buying from you.
Make GREAT product recommendations and they’ll remain your customers for a long time to come.
Fortunately, marketing via email is basically the least expensive way to market your site.
My favorite autoresponder, bar NONE, is Aweber. I’ve used their service since 1998, along with many others, and I’ve now switched all my lists over to Aweber.