Unlike Joel Comm, I'm not a Google Adsense guru. I've never tried to become an Adsense guru, as I've always believed that earning a percentage of product sales as an affiliate was preferable to earning a percentage of a click on an Adsense ad. Too, I was worried that sending visitors away from the site through Adsense would decimate my product sales as an affiliate. Lastly, I didn't want to eat up too much site real estate by displaying a bunch of obvious ads.
Well, my stance has changed completely. During December, my Adsense earnings increased by a whopping 512% over the previous month. As you will see in the screenshots included, November's earnings were $292.98 while December was $1500.06. Page impressions, Clicks, Page CTR, and Page eCPM all increased as well.
The increase is particularly remarkable from the standpoint that I did not set out to increase my Adsense earnings. As a matter of fact…
- As part of a traffic quality test, I actually suspended a pay per click campaign that had been delivering 2000 – 2500 clicks per day to Sage-Hearts.com.
- I also removed the Adsense ads displayed at the top of the pages at Sage-Hearts.com.
- Product sales during the period actually increased as well.
So why did the earnings increase so much?
Well, I simply sent a few more newsletters to my online dating newsletter subscriber list than usual!
Each newsletter contained links to one or more blog posts that were of interest to my visitors but that did not promote a product. After perusing the article, readers would then move through the site via the standard navigation to view product offers, or leave the site via the ads. I was making money either way!
By displaying only one unit of Adsense ads, I was also earning more per click as Adsense ad values decline with each subsequent placement.
Lessons learned… The beauty of using Adsense to monetize your site – or a particular portion of your site – is that it should free you from the compulsion to promote a product every time you send a newsletter.
Furthermore, when your newsletter readers don't feel that they are being ‘pitched to' each time they hear from you; they'll trust you more, stay on your list longer and ultimately you will stand a better chance of making that sale when you do promote a product.
As the old saying goes – The money is in the list. Build it big (with Aweber) and then make the most of it through diversified monetization channels.
Now that makes sense! Adsense.
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Where are the good ol’ days at? I mean, my sites earnings have gone down while my traffic, and pure UV has gone up. Tough times but it will recover.
Hi again Femi,
Actually, I’m pretty sure that I’m not the ‘one and only’ Rosalind Gardner on the planet. LOL!
But, I do appreciate and thank you for your very kind compliment.
Cheers,
Rosalind
I cant believe it! I actually had the one and only Rosalind Gardner talk to me (at least via a post on this web page) and call me by my first name.
You are a super-hero in my country. First bought your book 3 years ago or so and have been marketing it ever since.
Thanks for the response to my humble post. I am flattered!
How does one get kicked out of Adsense? I’m barely a month on this program and I do hope to make it part of a decent means of living. Anyway, thanks, Ros for making me see that there really is money to be made in Adsense. Cheers!
Anji, Yes I was also kicked off of Adsense last month… and I was out of the country on a cruise ship! While Internet was available, I sure didn’t use it. I’d be lucky to make $100 a yr from them so it’s not a big loss but I’d like to have the OPTION. After searching my logs, I can only presume someone up to no good did the dirty deed. I also don’t see anything unusual and when I ask Google for more info, they refuse!! I have / had adsense on more than one site and Google will not even tell me which site was the problem!!! How am I supposed to know where to look or what to look for? Very frustrating.
Congratulations! It is very impressive 512%, but let me know how it happend. Is it becouse you have change the Adsense placement on your front page and more visitors villing to click on or becouse the searche engines better recognize your site and you get more visitors?
Cheers,
Vlad
Seeing Anji’s post scared me a bit and also that Ross made ‘just’ $292 in November. I’m just a total beginer to the adsense and in 3 weeks I have made $40, please can someone tell me something
i) If Anji could be kicked out when all he made was $30 in a year, am I wasting my time just to discover that when my check is due I get clicked out as I have made more than Anji in 3 weeks.Wont I be suspected of fraud?
ii) I am dreaming of pulling in $500 or more a month, but if the Superwoman could only pull in $292 in a month before the $1500, can I really hope for $500 a month.
Thanks.
Femi… you weren’t looking at all my Adsense channels. 🙂
Hi Ros,I have been an adsense publisher for three years now,and i have put adsense ads virtually on every page on my three websites.Do you think it is right to put adsense ads on every page on one’s websites? Looking forward to reading from you as regards this question!Bye for now.
All of a sudden I can’t move without seeing information on AdSense. Last month I was kicked off AdSense for fraudulent clicking. (Yes, it hurts to be wrongly accused) In a year I’d managed to earn just over $30 from three sites, hardly the fruits of fraud. I checked my progress everyday and keep a regular eye on my site stats and didn’t see any strange activity. Has anyone else out there had a similar experience.?
I’ve seen lots of information on multiple AdSense sites too and have the impression that everyone else is sitting around with their feet up getting hundreds of clicks a day. Why haven’t AdSense picked up on them?
I’ve discovered today that Joel’s templates can be used for other contextual ad services, I’d love some recommendations please.
Hey Lucky,
Because I want you to stick around! 🙂
Cheers,
Ros
Ros:
So why aren’t there any Adsense ads on this page?
Lucky
Hi All!
Thanks to all who reminded me to blur those sections of the graphics. Losing my Adsense account would have been too embarrassing for words!
Jeannie – my product sales for the month actually went up too. 🙂
Cheers,
Ros
Rosalind, the increase in adsense is very impressive. Did your affilate sales go down, or do you feel all of this was due to the extra mailings and sending to the blog?
Rosalind,
Like you I am leary of depending on AdSense for dependable income. Your eBook was one of the first I read getting into this business. My struggle is one of site promotion though and I can imagine that I could spend a hefty sum in trying to bid on AdWords. It is a struggle for me to pay for anything beyond the services I already have and that makes profitability a little more futuristic.
By good sense publishing I have found that I have attracted being indexed on both Google and Yahoo which is a step in the right direction. My plan in the next few days is to re-read your eBook and take a look at your original advice. I’m currently in information overload and I need to take a step back and plan, plan, plan. Check out my http://for-my-kids.com and leave me a comment.
Good luck in 2007,
Earnie
Your increase looks good. However, has Google changed their policy on giving out stats? Your increase in earnings was also due to the 4.42% increase in click through rate in addition to the increased traffic.
Hi Ros,
I am one of your fans. I have Joels Templates and they are fantastic. The instructional videos are great also. I am looking forward to this new package.
Yours In Success,
Steve Renner
I tried to get the “Click-Bank nickname” and clicked on the area where you said I should, but this is what I got instead…
‘Sorry, the web server cannot find the file you asked for. Please check the URL to ensure that the path is correct.
Please go to the Account Management or use the top navigation to continue.’
I would like to know how to make a Web Site and to get put on search engines, so that I could possibly start earning a decent living and hot have to resort to staying at a low paying job.
Hi Ros…
I’m no Adsense guru either but I do believe it’s against Google’s terms & conditions to display “click-through rates or other statistics relating to Site performance”
From what I understand, you can show Page Impressions and Earnings but you must cover up Clicks, CTR, and eCPM.
Just thought I’d let you know so you don’t accidentally lose your Adsense account!
Warm regards,
Daniel
Hey Daniel… egads! Thanks for reminding me… totally forgot to blur those. Done now, though. Thanks again, Ros.
Thanks Rosalind for the part on more adsense value to fewer adsense ads – something I will apply from now on to my own new website as well. Thanks!
Inger from Sweden
Ros,
Did you get clearance from Google to show your full AdSense stats? I just ask because it’s against their terms to show your full stats and I would hate for you to get suspended because of it. Just wanted to fill you in on that. Thanks
How can you guys at least reveal to me how to achieve 1/3 of that with my site?