In January 2016, I started a year-long series of articles about affiliate marketing mistakes. Here they are in order of publication date:
- Affiliate Marketing Mistake #1: Blindly Jumping Off a Cliff
- Affiliate Marketing Mistake #2: Choosing the Wrong Niche
- Affiliate Marketing Mistake #3: Bad Writing
- Affiliate Marketing Mistake #4: Not Owning It
- Affiliate Marketing Mistake #5: Affiliate Links on Merchant Sites
- Affiliate Marketing Mistake #6: Fear of Failure
- Affiliate Marketing Mistake #7: Fake Reviews
- Affiliate Marketing Mistake #8: Copyright Infringement
- Affiliate Marketing Mistake #9: Being Afraid of Email Marketing
- Affiliate Marketing Mistake #10: Not Paying Attention to Affiliate Program Emails
Please stay tuned throughout the year for updates and if you find the information useful please share it with others! If you have a comment, question or suggestion, please leave a comment below!
I know this is highly unrelated to your excellent post, but i want to address a personal gripe I have about digital products.
Some offers are too vague in their copy, like the typical psychobabble ramblings without giving more specifics of known whitehat techniques (“oooh yes, this ebook will show you how to get more traffic using our secret triple coded blah blah system that we cannot tell you about until you buy the product, but look at our 55 minute video oc testimonies who ramble on about how the product changed their lives so much!”).
I am very wary now of ANY product giving 100% money back guarantee!
I much rather a product that guarantees will deliver at zero money back!!! If the product works then say so, i need no money back guarantee…just means if customers don’t like a product, most time they’ll probably just count it as a loss…a MBG technique i now believe is very old, stale and irrelevant within online business today.
How about a product that tells me i must PROVE the information product works THEN i will get my money back?
At least then the ownership is not on the product but is on me!!!
Why onlinemarketers don’t have the balls to do this i will never ever understand!!!!
Very out of touch with what customers do actually need…good proven product…100% conditional guarantee based upon my actions…upsell me coaching if i cannot do it all myself!!!
The 100% MBG actually leaves a lot of upselling income on the table…surely the confidence of the product is matched by zero money back guarantee because it plain darn works???
I don’t even care if refund rates are low on MBG, its an old 1996-2013 copywriting technique and is very lazy!
And buyers are not stupid today as dishonesty happens when buyers ask for refunds even if no action is taken, lie about delivery.
I’m now looking for a list that can offer me information products with zero money back guarantee and is strong enough to say if we take no action and cannot even prove it then don’t even consider asking for a refund or credit note…simply because the author knows it works and will fully, steadfastly defend it!
Rosalind Gardner says
As someone who sells digital products, I agree with you. Especially in light of the jokers who buy my book and then request a refund an hour later stating that ‘it didn’t work’. Always feel like saying ‘books don’t work… you do’.
Having said that, Clickbank doesn’t give product sellers the option of not having a money-back guarantee, so those of us who use their services are saddled with the potential for unscrupulous buyers who needn’t prove anything.
And so it goes.