Heather Paulson posted an article to her blog just recently called “Affiliate Banners | How PMG increased banner impressions by 600%”.
In the article, Heather discusses the importance of affiliate banners to an affiliate program and the strategies that the PMG (Paulson Management Group) took for a new client to gain a 400% affiliate banner impression increase in one month and a 600% increase in affiliate banner impressions within 4 months.
As you may have already guessed, increasing banner impressions has a lot to do with creating better affiliate banners, because, as Heather says, “Affiliates are savvy online marketers“… “who have advanced knowledge of what works as far as display advertising“.
So, what is it that we savvy affiliate marketers are looking for in an affiliate banner?
- Well, first there is the look or attractiveness. Ugly design doesn't inspire clicks. No clicks, no sales.
- Secondly, there should be an offer. Nothing gets the click faster than offering your blog readers a deal like 50% off, free shipping, coupons and other offers that save them money.
- Lastly, there has to be a call to action. Click Here, Buy Now and Learn More are good examples of calls to action.
Heather also discusses advanced affiliate banner considerations which you can read in her post about affiliate banners here.
Here's a test based on what we've learned about affiliate banners.
Which of the following has the highest EPC in the Commission Junction Network?
| eHarmony Banner 1 |
eHarmony Banner 2 |
Share your choice in the comments below.
And No cheating! 🙂
Note: comments are now closed and the answer has been posted here.