My jaw dropped as I saw the subject line of an email sent out by Ken Evoy last week which read:
Why Blogging Is A Massive Mistake!
At one point Ken states “Blogging has reached lemming status. Without even thinking, many small businesses equate blogging with having a Web site“.
Sure, call me and the 112.8 million other bloggers out there ‘lemmings', but at least we know that a blog IS a web site. Moreover, a blog is a web site that is built to find and deliver search engine traffic… immediately.
Ping – ping – PING!
For those who haven't started blogging yet – a WordPress blog is a site-building platform and content management system with an online publishing interface. And because WordPress is distributed under an open source license called the GNU General Public License, it's distributed free of charge.
Better yet, easy-to-install (or auto-install) widgets and plugins are regularly developed for WordPress by legions of progammer/user/contributors who see ways to enhance the software's already stellar functionality.
By the way, those widgets are also free of charge.
Ken also wrote that blogging is:
…obviously wrong for small businesses with something to sell” and is “also the wrong choice for infopreneurs (ex., those who earn affiliate and AdSense income, without selling anything directly to customers).
I sell a TON of information products, online services and retail goods both as an affiliate and a merchant and I've made more money since either totally converting or adding a blog component to my sites.
Ken also implies that there is a difference between theme-based content sites and blogs — “Theme-Based Content Sites develop and update the content into more complete, useful, cohesive articles, “Web pages.” A content page is the fundamental unit of a Theme-Based Content Site.”
Well… you know me.
I'm always on a rant about the importance of building theme-based content sites. So, now my themed sites just happen to ride on WordPress blog platforms but they're still theme sites.
With WordPress you can build as many content pages as you like.
When you have static content or an article that you want to add, you just write is as a Page instead of a Post. Pages can be structured in a topical hierarchy as parent pages with ‘child' pages and so on down the line.
Ken also talks about the stress of blogging and how traffic just dries up if you stop. Most people soon burn out from the never-ending “pressure to blog” and then really piles it on thick on his site with:
…if you don't actually die blogging
The last time I blogged at NPT was on the 20th of April and without sending out any newsletters since or doing any PPC advertising, traffic to the site has been just shy of 2000 unique visitors daily.
Traffic to our little travel blog that doesn't have a newsletter, Roamsters.com has averaged 200 unique visitors per day and I've posted only 6 times to it this month… 2 of which were queued up in advance.
Total time spent — about 30 minutes.
Ya, I'm SO stressed.
‘Til next time, Blog and Prosper!
P.S. I LOVE blogging. I like it so much that nowadays when folks ask me what I do, I don't say ‘author', ‘speaker' or ‘consultant'. I say ‘I'm a blogger'.
You could say that too… just come visit me at Affiliate Blogger PRO.