Just like a Little Black dress, the best email designs are classic and timeless. More than half the emails sent through AWeber use the “Plain Template“- but don’t be fooled. This template can be dressed up in minutes to create a branded, clean design. The three businesses listed on Aweber’s site (link below) created some […]
Spring Cleaning for Your Email List
Half my DNA is Dutch, but when it comes to keeping things clean and organized, I am almost 100% Dutch. “Dutch-clean” is a saying for good reason and growing up in the culture, I embraced the fanaticism wholeheartedly. It’s a time-wasting curse that I’ve been working to un-do for years — EXCEPT when it comes […]
How to Kill Your Reputation with Email
I just received this email from a friend’. Unlike my ‘friend’, I’ve protected the names and email addresses included in this email. The mistake they made is a mistake that I made almost 15 years ago and never made again. After sending out a bunch of unsolicited emails through my hosts server, they shut me […]
5 Reasons Why Only SOME Newsletters Get Read
It’s a simple truth… Some newsletters seem to attract readers like bees to honey – whilst others seem to struggle to find a marketplace of accepting and interested subscribers. But why? What’s the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if […]
Remove that Category from Your Feed
Subscribers to the feed on my personal blog got a surprise message in their email — a business message I did not intend for them to receive and a message they probably did not care to receive. And you know what THAT means… LOST subscribers. So, what did I do wrong (THIS time)? Well, I […]
My 5 Most Effective Site Marketing Techniques
Here’s a traffic generation question / comment from Kenny that was spot on! Rosalind, it is inconceivable that you have time to utilize all the techniques in your ebook. So, in an effort to follow your lead, so to speak, if you were to narrow down the five most consistently effective marketing / promotion / […]
What is an Autoresponder?
You’ve probably seen email capture forms similar to that shown in the graphic here to the right at least a million times. When someone enters their name and email address, it triggers an autoresponder. The autoresponder automatically responds (ergo, the name ‘autoresponder’) by sending a preprogrammed / prewritten message to the email address entered in […]