If you don’t have a list, you’re not in business. Simple as that. That’s why I’m always astonished to see affiliate sites without newsletter or ezine signup forms. Like HOW do they get their visitors to REMEMBER their sites, let alone come back if they don’t get their names and numbers? Think of it like […]
Aweber Feedburner Integration
Aweber announced yesterday that their RSS-to-email tool now integrates with Feedburner’s tracking and publishing service. By result, bloggers who use both services and convert their feeds to email newsletters using Aweber’s Blog Broadcast will now see their subscriber statistics within the Feedburner interface. They will also see a spike in subscriber numbers displayed on the […]
Holiday Greetings: Justin Makes a Great Point
Sure… we all appreciate our clients and customers and want to send them our very best wishes for a happy holiday season. But SHOULD we send those greetings as a separate email? Or, are our SinterKlaas, Christmas, Hanukkah and New Years greetings better received as an inclusion within a regular newsletter? Justin Premick posted a […]
AWeber Live Webinars
One of the biggest mistakes affiliates make is that they aren’t building subscriber lists – and the main reason (excuse) appears to be that figuring out how to build an autoresponder series is either too much work or too confusing. Well, no more excuses. Whether you’re just starting your site and need to know how […]
Are You Alienating Your Subscribers?
How irritating is this? You get an email offer or see an offer (for something you actually want) on a website, click the link and end up on a page that says something like, “Offer not available in your area”.
The Best Day to Send Marketing Messages
Which day is the best day to send out marketing messages to your newsletter subscribers? According to eROI’s just released Q2 ’06 report on email statistics, that depends on whether it’s a B2C or a B2B message. Turns out that …
7 Email Marketing Secrets that I Learned at the Underground
I took 12 pages of bullet-point notes during the Underground, even though I missed Day One of the seminar… Twelve pages may not seem like a lot of note-taking, but all the attendees also received a big black binder crammed with each of the speakers presentation notes and Power Point slides. Despite having that information […]