I was so busy last week revamping RosalindGardner.com that NPT-Tuesday came and went with barely a thought about publishing the NPT newsletter.
All day Wednesday I toyed with the idea of writing a quick issue, but by Thursday my guilt had pretty much passed.
However, it returned with a vengeance on Friday when Joel and I were swamped by triple the usual amount of readers' questions.
Some sweeties even wrote to ask if anything was wrong 'cause they hadn't heard from me.
I learned this… about that… again.
Write a regular newsletter with good information and your subscribers will look forward to reading it each week, or month, or however often you choose to publish.
When you decide to take a break, drop a quick note to send your love and tell your subscribers when to expect the next issue.
By doing so, you'll avoid causing disappointment, concern and/or unsubscriptions.
And YES! that applies to affiliate marketers too!
Not having a newsletter is perhaps the BIGGEST mistake made by new affiliate marketers.
The only way to really connect with visitors to your site, and establish yourself as an expert in your field, is to communicate with them on a regular basis.
If you don't ‘feel' like an expert yet, trust me, when you research and write on a topic every week, it doesn't take long before you ARE an expert, or even ‘the expert'.
Although thinking up new topics to write about every week or month may seem like lot of work, you'll soon look forward to the exchange you have with people who share your interests. Their questions will inspire you to keep learning and sharing what you know.
Most importantly, ‘sharing' good information must be your primary objective.
Successful businesses are built on giving people what they need and want, not starry-eyed visions of fancy cars, huge mansions and big bank accounts. Those things come from giving first.
Speaking of readers' questions… one of the questions asked most frequently is whether it's too late to start a business as an affiliate marketer. That question is usually accompanied by the suggestion that all the good niches are already taken.
Let me say this about that.
If you assess strong market demand in your chosen niche, approach the topic in a way that is completely unique, and learn how to market to your target audience, no niche is ever ‘full'.
Too many folks worry about ‘the competition'.
Worry, doubt and fear is what kills a prospective business… not competition.