I received the following from Wordtracker yesterday morning about their beta version of the new Wordtracker tool.
We'd like you to try out the new tool and tell us what you think, as your feedback will help us prioritize what still needs to be done.
(i) A new dashboard feature that allows you to manage all of your keyword projects.
(ii) A quick summary of the number of lists, keywords and the total number of searches in each project.
(iii) That we've increased the pool of raw searches from which our data is drawn—from 288 million to over 700 million searches. This represents data collected over a period of 365 days rather than 160 as at present. And it means…
(iv) That we've increased the number of unique keywords from 24 million to 152 million keywords, giving you many more long tail keywords.
Note that last statement.
If you're using PPC marketing, having more long tail keywords means you can get more visitors to your site for less money.
I checked out the new interface yesterday afternoon and definitely prefer the top-to-bottom structure to the original side-to-side. Seems more fluid and user-friendly. You can copy your existing keyword lists and projects from the Keyword Universe and Keyword Researcher into the new keyword tool and then access them all from the Dashboard – with numbers of lists, keywords and searches available at a glance.
Wordtracker does admit that many “features are missing from this new user interface” and that they are working hard to add more functionality.
So far, so good, I'd say – and I look forward to seeing what they have planned as “Alternative ways of assessing competition”.