Sometime ago, I sent out an email to my affiliate marketing and blogging students pointing to an article I’d posted about 3 fabulous food bloggers. The article took hours and hours of research before I could begin writing the profiles about those particular bloggers. BUT, due to a big mistake on my part, the post […]
Affiliate Marketing Mistake #9: Being Afraid of Email Marketing
Are YOU afraid of email marketing? Then think about this… how many emails do you get everyday day as a result of having signed up for newsletters about topics in which you are interested? Ten, 20, 50… 100? (I get WAY more than 100). Are you often curious enough about the topic discussed in certain […]
Reinventing Email Marketing: From Interruptive to Disruptive
Emails are an interruptive form of marketing. They are on the top with TV and radio ads when it comes to annoying customers. Month after month, these emails find themselves in trash bins of unsuspecting human beings who collectively select promotional mails and simply delete them. You do that too, don’t you? Darlene Ford of […]
The Best Day of the Week to Send Email
In response to the ‘How often should I post to my blog?‘ article, John A. asked: how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home? That is such a great question and the answer is pretty simple. The […]
The Biggest Secret To Killer Content Marketing With Videos
The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. To get a taste of what they do, please go to The fact that they’ve been […]
Spring Cleaning for Your Email List
Half my DNA is Dutch, but when it comes to keeping things clean and organized, I am almost 100% Dutch. “Dutch-clean” is a saying for good reason and growing up in the culture, I embraced the fanaticism wholeheartedly. It’s a time-wasting curse that I’ve been working to un-do for years — EXCEPT when it comes […]
How to Kill Your Reputation with Email
I just received this email from a friend’. Unlike my ‘friend’, I’ve protected the names and email addresses included in this email. The mistake they made is a mistake that I made almost 15 years ago and never made again. After sending out a bunch of unsolicited emails through my hosts server, they shut me […]
- 1
- 2
- 3
- …
- 6
- Next Page »