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U.S. Merchants: Think Outside Your Borders

by Rosalind Gardner on March 7, 2008

Here’s a reminder for U.S. online companies that do business with international clients.

British Columbia is a
P-r-o-v-i-n-c-e.

Does that seem like a minor point? Well, those Americentric errors are killing your sales with people from the ‘outside’ world.

When they see those mistakes, your potential customers and affiliates always stop and wonder…

[click to continue…]

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