Too frequently I hear from people who are sadly disappointed by their lack of online business success.

Almost as frequently the main reason for their failure to achieve success can very simply be explained with the following story about the preacher in the flood.

The water was up to the top of the church steps when a National Guard truck came by. “Get in, Preacher! The water’s rising.”

And the preacher said, “No. I trust in the Lord.”

The water rose and flooded the church. The preacher climbed up on the roof. Two boys came by in a John boat.

“Get in, Preacher! The water’s rising.”

And the preacher said, “No. I trust in the Lord.”

The water rose higher, and the preacher climbed up on the steeple. A helicopter came by and dropped a sling.

“Grab the sling, Preacher! The water’s rising.”

And the preacher said, “No. I trust in the Lord.”

The water rose even higher, and the preacher drowned.

In heaven, he said, “Lord, I had such trust in you. Why did you let me drown?”

And the Lord said, “Dummy! I sent you a deuce-and-a-half, a john boat and a helicopter!!”

So, if you find your business floundering, remember that success ultimately depends on your ability to use the tools you have and take action every day.