First there's Black Friday, then Cyber Monday and on Linda Buquet's blog today, I learned about yet another day in the holiday season: eDay.
eDay is a term coined by Coremetrics™ as the top sales day of the Christmas season.
San Mateo, Calif.—November 6 , 2006—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today released data dispelling the marketing myth that “Cyber Monday,” the Monday after Thanksgiving, is the largest online shopping day of the holiday season. With 2006 U.S. holiday eCommerce forecast data from its LIVEmark benchmarking service, Coremetrics advises retailers to expect their highest traffic day to be Cyber Monday, and the top sales day one week after Cyber Monday, which falls this year on December 4th. Coremetrics predicts that sales on this date, which it has coined “eDay,” will be 19% higher than “Cyber Monday,” and that 2006 overall holiday retail sales will increase 16% over last year's holiday season.
Read the rest of the press release.
And let's not forget that there's RosDay coming on December 11th… but more about that tomorrow. 🙂
Whatever the day, every day during the holiday season is a great day for affiliate marketing.