RosalindGardner.com

Learn Blogging & Affiliate Marketing with Rosalind Gardner

New Blog Header Graphic Only Cost a Buck

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I've been tweaking the look and feel at Roamsters again and this time I really wanted to change the header graphic out.

This is the old header graphic — something I just cobbled together one day. A little boring, don't you think?

Roamsters Header Oct 09

Yesterday, I went over to 99Designs and almost submitted a budget logo project for $195, which gets you about 40 design submissions.

Then I remembered how most folks absolutely hated the new logo that I had done for NetProfitsToday — at great expense, I might add.

As my design skills extend only to adding a linear gradient (making the color go from light to dark) and I can usually mess that up too — I can't ‘just cobble together' a really nice one with fancy design elements.

But this morning, after looking at a few cheesy freebie offerings, I finally got the bright idea to search for “headers” and “logos” at BigStockPhoto and was blown away by all the gorgeous headers that came up.

Well, here's the one I chose, which I think is much more fun and vibrant than the old one.

Roamsters Header Nov 09

It cost one whole dollar — saving me $194, a week of waiting for those submissions to come in and the possibility that I wouldn't like any of the designs.

Because the design elements stretched right across the header, I did have to do a little tweaking to add some ‘blank space' on the left side to put in the Roamsters logo and tag line. If you're concerned about having to do any tweaking, there are plenty of headers that already incorporate ‘white' or blank space for logos.

So, what do you think?

Like it? Hate it? Should I change the Roamsters name to orange?

I hope you like it. Then again, I'm not overly concerned if the consensus runs generally negative — because a new header graphic will only cost a buck! 🙂

All New Blogs Could (and Should) Look this Good

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NOTE: Justin got too busy traveling around the world and writing books to maintain his site — but it's still a great story. 🙂

I found the Doglirious site through a link in our Forum and my first reaction was “WOW!”

SO impressed was I, that I emailed Justin (the webmaster) to find out if I could profile his site in the Super Affiliate Handbook as an example of how an affiliate site SHOULD be fleshed out.

When Justin replied with a little background about the site, I was even MORE impressed. Here's what he had to say:

Michelle (my girlfriend) and I adopted a dog from the Atlanta Humane Society about a year ago and ever since then, had been disappointed with the dog websites that existed. We were interested in reading product reviews from a website other than Amazon.com. Also, we were looking for reliable tips & advice that was fun to read (and sounded like it came from real dog owners). Finally, we wanted a central place to find online dog-product discounts from across the Web – but we just couldn't find a website that offered these elements in a user-friendly manner.

So, about two months ago, we began brainstorming about how to create a dog lover's website. One month ago, I bought your eBook, and with a lot of hard work, this project quickly blossomed due to our enthusiasm for the subject.

BRAVO!

Justin and Michelle started with exactly the right motivation and enthusiasm for building a business website. They saw the demand and went with the topic based on the fact that they're both completely ‘doglirious'.

LOVE that name – Doglirious.

The WordPress Theme

The theme Justin is using for the site is Brian Gardner's (Studio Press) Lifetyle theme. I asked him if they had an Elancer produce the graphics for the template or whether they designed them.

Other than Brian's theme and the WordPress plug-ins, we developed the entire site ourselves – the layout, content, and technical design. Michelle and I had a concept for how we wanted the website to look & feel. I then saw the Revolution Lifestyle theme and thought, “Yep, this is it!“

I thought pretty much the same thing when Brian released his new WordPress theme package — especially about the Lifestyle, Church and Chrome themes — so I bought the StudioPress multi-theme package right away and have it up on a few sites already including 101Date.com (Lifestyle theme) and MyEnergyPal.com (Church Theme), the latter of which was a combined venture with my friend, Ed who wanted to generate leads for his local energy assessment business.

The affiliate in me said “let's make money!” so I started that site on Sunday afternoon and pretty much had it the way it looks now by Monday afternoon — a total of about 12 hours which included time to collect and create some content as well as research and place a few offers. Now it's just waiting for that all-important content from Ed.

Granted, I have a ‘little bit' of experience with WordPress and WordPress themes but I wondered how much experience Justin had when he started working with the Lifestyle theme. Here's what Justin had to say about his own level of expertise prior to starting Doglirious…

I have been tinkering with Web design for years and also obtained a Masters degree in usability & information architecture. So with those skills and the very helpful people at the Revolution community forum I quickly grasped WordPress (which I've never used before). The Revolution forum admins – just like yours on NetProfitsToday – are prompt and extremely helpful with their feedback and advice.

Oh…if you are interested, I've attached our early drafts of the website layout to this email for your reference (see screenshot to the right). A $5 box of Crayola colored pencils was our very first business expense.

In addition to aesthetic appeal, Justin's educational background is likely what caused him to jump at the chance to work with this beautiful theme. The section layouts lead visitors down a natural path from Featured articles / posts near the top of the page to various sections of featured categories, and lastly to the sidebar navigation.

What sets the latest StudioPress themes apart however is the Featured Content Gallery plugin which allows you to attach those large pictures at the top of the page to specific articles, and add thumbnail pictures to the category sections — all of which increases the likelihood that a visitor will click a link and go deeper into the site.

For example, according to the Google Analytics report for MyEnergyPal (which hasn't even officially launched 'cause I still have tweaking to do), of the 40 unique visitors we've had so far, the landing page has a 0.00% bounce rate. Bounce rate is the average percentage of initial visitors who “bounce” to a different site, rather than continue on to other pages within the same site.

Pretty phenomenal!

But better yet, the average Pages/Visit is 16.50 and average time on the site is almost 24 minutes. Granted, that could have something to do with the fact that I count as one visitor and I had the site open in a browser for many, many, MANY hours. 🙂

Needless to say, when a theme makes a site that ‘sticky', I plan to covert each of my sites to one of the StudioPress themes as soon as possible.

Interested in a LifeStyle Change?

Join us at Affiliate Blogger PRO which features the use of StudioPress themes.

Where Did You Get those Images?

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Shortly after posting a call for guest bloggers, I received an article proposal from someone I'll call Betty. I thought Betty's proposal for a topic was great, so I checked out her site.

“Hmmm…” thinks I when I saw the site. “This has a very familiar look and feel”.

“Hmmm…” I thought again as I saw Betty's list of blog categories in the first navigation bar along the right side of the page. OK, so it's not unusual for category names to be similar across same-topic sites. For instance, almost every Internet dating blog is going to have relatively generic categories named Dating Tips and Internet Dating.

However, one not-so-generic category name that Betty's blog shared with mine struck me as way beyond coincidental.

Sure enough, when I searched the wording on Google, my site showed up second in the natural listings (after a site that included the phrase within the body text of an article) and Betty's showed up in 9th place for the same term.

“Hmmm… I best investigate a little more” I concluded and wouldn't you know it… smack dab in the middle of her newsletter signup form there was a graphic image that I created.

Sheesh.

I responded to Betty and explained that because NPT guest bloggers link out to their own sites, I couldn't possibly link out to hers what with there being STOLEN CONTENT on her site. (OK, I didn't say STOLEN CONTENT in my response to her… and although she didn't respond to my email, she has changed her site considerably since then — so, message obviously received.)

Folks, copyright infringement is a serious matter and many webmasters and companies aren't quite as forgiving when they find their work displayed without approval on other sites. You could easily get slapped with a fine or lawsuit and, if the aggrieved party is angry enough, they could easily run a campaign that damages your reputation to the extent that it's not worth promoting your site anymore.

Using someone else's work without their permission or purchasing the rights is just not worth the risk.

So, as far as graphic images go, I …

  • Make my own graphics using Paint Shop Pro – available through Corel and which is considerably less expensive than PhotoShop.
  • Use photo images taken with my Sony digital camera .
  • Use images of products supplied by merchants (eBags example here on RosalindGardner.com).
  • Buy graphics from stock agencies like iStock, BigStock, Crestock or PhotoDune on the Evato Market.

In summary, there are so many good options available for getting graphic images on the cheap, that there is no need to ever risk your online business reputation – or your chances of becoming a guest blogger for me. 🙂

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