Maybe you've seen the video below?
But did you know that the 2 minute video had made the DeVore family 150 grand – $100,000 from YouTube – in 18 short months?
Within 4 days of posting “David after Dentist” on YouTube, the video had received over 3 million views. As of mid-2010, more than 64 million people have seen it and 94 thousand people have left comments.
With traffic like that comes money — money that can change everything.
Posting this crazy little video on YouTube has changed their lives completely. David's dad quit his real estate job to market t-shirts and stickers featuring their son's now famous post-dental surgery lines, “Is this real life?” and “Is this going to be forever?“.
What I love about their online store is a comment near the bottom of the page…
When the video went viral we quickly learned a new word, MONITIZATION. Its the cool, new hip word for making money off the Internet. Profiting has become such a dirty word.
Granted, they spelled monetization incorrectly, but what the heck… they sure picked up and ran with the concept!!
So, got any ideas for a cool YouTube videos? It could make you rich! 🙂
What the! Is this for real??? whe….i wanna know that secret! 😐 hmmmm.
Rosalind Gardner says
No secret, really. They applied real honest-to-goodness social media marketing tactics. Just like I did to have Animal Planet and CNN contact me one day last week. 🙂
YouTube is fabulous.
$100,000 from 2 minute video. It’s amazing how can a small and simple idea change our life. I hope that million dollar idea will come to my head one day:)
Wow, that’s huge amount! That’s why most of us addicted in creating and making videos and upload it in you tube because you could earn money.
Kathy at Twitter Power Tool says
Thanks for explaining that, Emily. I had the same question.
And yes, so much of this is timing, the child’s unscripted reactions — all those intangibles you just can’t control or manufacture.
Holy Events says
Wow, had not seen this video at all! (no, not living under a rock). But I think that shows how BIG the web is, that 3 million people can see something and make that family popular, but not EVERYONE has seen it. Also shows the importance of building up your own niche. There is room for so many of us to make it big in our own lives (and we don’t have to copycat someone else to do it.)
Shannon and Vita Coco, if you check out the video again, you’ll see that at the bottom in small lettering it says “download for 0.99.” That’s probably where they made their big bucks.
Watched Charm, I don’t think that family set out to make money from the video (did they?) It’s a case of catching just the right moment that would prove entertaining to millions of people. Most Internet Marketers can’t make that kind of money from YouTube on purpose.
Watch Charmed Online says
Now I’m motivated to make a video in youtube to earn money the problem right now is if there would be any traffic.
Very interesting post Ros. I never would have thought to create a video unrelated to what I’m selling.. but it obviously works big time. As one who has lost front teeth I feel for the little guy though.
Dr. John Micheal Christian
Was their monetization from an ad on the video?
This is a fine example of being in the right place at the right time, having the sense to grab the opportunity, take action and run with it rather than letting it slip through their fingers.
If more people would throw their fears out the window and take action, we would probably see more home business owners. People with children have wonderful resources for lucritive ideas. They have their fingers on the pulse of what is current and what other parents are willing to spend money on.
This video is definitely entertaining. I was laughing while watching it as it brought back memories of my grown children when they were little.
it is funny, but not really that funny to make money with it, I’m absolutely shocked HOW…???!!!
Is youtube so Magic ???
I imagine If YouTube existed 20 years ago when my son was 8 and was so so funny…
Yeh, thanks Rosalind, I remember seeing the video a while back – its hilarious!
…didn’t realize they had earned that much money from it. So ‘Profit’ is bad, but ‘Monetization’ is good?—oh brother!
Vita Coco says
I don’t really understand how they monetized youtube views – they used link in movie description field to invite people to their site to buy T-shirts?
Michael Simmons says
And he’s a Florida Gator to boot! Go Gators (Sorry I know that has nothing to do with marketing-but football season is just around the corner and I get a little excited this time of year)
Christina Beamish says
How funnny is that video?!
I will have to start taking videos of my 3 year old and start monitizing, sorry monetising (my way of spelling). Kids do say the funniest of things. Now if the dad tried to tell that story it would be a case of “you had to be there”. Actually capturing it on video was ingenious and lucrative.
Have a lovely weekend.
Gee, I think I’m going to start taking my flip video recorder with me everywhere I go. People have been telling me how cute 3.5yo DS is since he was a baby…maybe I can finally capitalize on that…I’ve told my DH that if we had a dollar for every time someone said he was cute, we would be millionaires.
Ian McConnell says
WOW… that’s incredible. The power of YouTube to get traffic can not be underestimated.
Just shows that we should be videoing much more and uploading to YouTube. It’s strange how some things go viral while other stuff doesn’t.
I wouldn’t have said that this video would’ve gone viral… again I was wrong. It’s the entertainment value I guess that is critical.
Thanks Roz for sharing.