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Your On-Page SEO is Missing a Few Factors

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250-scamsOh boy, here's another example of Internet marketing spam / scam that I received as a blog comment…

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

Let's dissect this…

  1. Here's the author info:
    • seo plugin
    • 0 approved
    • SeoOptimizationxxx.com/x
    • nhsfkpqf@gmail.com
    • 23.231.7.41

    GREAT name and email address for a ‘professional' SEO service, eh?

    Those are the easiest first clues to to spam blog comments.

  2. Then, this scammer doesn't know how to use a blog comment form to save his (or her) life, or the English language for that matter.Yes, you can read through the text and make sense of what he is saying, but that doesn't negate the fact that the scammer isn't actually an SEO professional… or a professional who is competent in the English language.

  3. The advice is completely bogus, i.e. ‘nice keyword density of 3-5%'. Duh. As always, my advice is to write for humans, not search engines. The search engines ‘get it' when you blog regularly about a consistent theme. They also ‘get it' when you try to write to an algorithm… to the point that you will be penalized for trying to manipulate your rankings.

  4. There is no such thing as a ‘simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY'.

Nope, sorry, I hate to burst your bubble, but there is not such thing as a plugin that does ‘all the on-page SEO.

REAL bloggers do their own on-page SEO by crafting titles, tags, heading tags, image alts, slugs and everything else manually to stay in Google's good graces.

Comments, questions or suggestions? Please leave a comment below!

Cheers,

Ros

Are You Playing Nice with Blog Spammers?

By

comment-spamA few months ago, I helped a friend set up his first blog – sending him to Bluehost to arrange for his domain name (for free) and hosting – after which I did the installation with very basic plugins and told him to start writing, which is what he did.

I had access to the WordPress adminstration panel under my own name and set things up so that I would be notified of updates and blog comments.

Then I went offline for awhile.

Upon getting back to work, I noticed that he had made several posts to his blog and had already approved and responded to numerous comments.

Examples of those comments include:

ÔœonÉ—erful work! ThÑ–s Ñ–s the type of info that are supposed to be
ѕhared across the web. Disgrace on Goоgle for noԝ not positioning this post hiɡher!
Come on over and visit my site . Thanks =)

Howԁy just wanted to give you a quick heads up. Thhe text
in your article ѕeеm to Ьe running off tҺe
screen in Internet explorer. I’m not sure if this is a format
isѕue or something to do with աeb browser
ϲompatіbilitƴ but I thought I’d poѕt to let you know.
The layout look great though! Hope you get thee
problem solved soon. Tɦanκs

My friend responded to those blog comments with…

Thanks for your support.

and…

Thanks for the heads up.

UGH!

I totally understand how someone who is new to blogging doesn't ‘see' beyond a spammer's charm.

But here is the reality.

Name, URL and IP address information (I've deleted the email address) included with the first comment was:

parka chilliwack canada goose
parka-chilliwack-canada-goose.wintp.com x
142.4.212.217

Name, URL and IP address information included with the 2nd comment was:

belstaff xl 500
belstaff-xl-500.jewdi.com x
142.4.212.217

OTHER spammers that posted to his blog to which he responded included comments from:

  1. top rated gps 2014
  2. nike air max 90
  3. moncler doudoune pas cher
  4. Woolrich Pris
  5. chanel sac
  6. chaussure mercurial
  7. sweat superdry femme
  8. vente chaussure en ligne

LESSON: You need to look at the names, URLs and email addresses of those who post comments to your blog to decide whether they are real people / commenters before you respond to them.

Look for names that appear real, i.e. Mark Smith as opposed to a product name such as ‘nike air max 90'.

If the domain URL coincides with the name, i.e. parka chilliwack canada goose / parka-chilliwack-canada-goose.wintp.com, trust that this is a spammer.

Do NOT approve or respond to their posts.

All they want is a link to their site from your blog, with the hope of increasing their blog's ranking with Google.

However, allowing those links will eventually hurt your Google rankings because you are linking to ‘bad neighborhoods', i.e. spammers.

Do NOT play nice with spammers.

Mark their comments as spam and teach Akismet how to filter comments on your blog.

Comments, questions or suggestions? Please leave a comment below!

Cheers,

Ros

Anti-Spam Legislation for those with Clients in Canada

By

Canadian-FlagYou don't have to be IN Canada to be subject to Canada's new anti-spam legislation (Bill C28), which is going into effect one month from now, on July 1, 2014.

The bill includes a “private right of action that will allow Canadian consumers and businesses to take civil action against those who violate the legislation”.[12] The CRTC may levy fines of up to $1 million for an individual or $10 million for a business that contravenes the Act. Each violation will result in a fine.

Here is a FAQ on the Canadian government website that will answer any questions you have regarding how to deal with Canadian clients in the future.

  1. What is spam?
  2. What is the intent of the new law?
  3. What do you mean by “related online threats”?
  4. How big a problem is spam in Canada?
  5. What can individuals and businesses do to protect themselves against spam and related online threats?
  6. How long will it take before Canadians can expect to see a real difference in the amount of spam received?
  7. Will the new law eliminate spam in Canada? If not, by how much will it be reduced?
  8. Has anti-spam law been effective in other countries?
  9. I'm a legitimate business owner who uses bulk email to reach my customers. How will I be affected by these new anti-spam measures?
  10. What about text messages or “cellphone spam”? Is it covered?
  11. What if I buy email lists? How will I be affected by these measures?
  12. Are there exceptions, such as the Do Not Call list for political parties and charities?

Get all answers to those questions here.

Basically, the message is simple – do NOT spam if you care about your online business.

Use a reputable company such as Aweber and have visitors to your website sign-up to an email list with options to opt-out whenever they want.

Remember, anyone who doesn't want to be on your list is not someone you WANT on your list.

5 Easy Steps To Increase Your Affiliate Marketing Sales

By

success-500To be a really successful affiliate marketer, you have to have excellent networking and marketing skills.

These skills will propel you to the top of a highly competitive and evolving industry.

Knowing how to drive traffic by utilizing web invisibility, blogs and banner/search/PPC methods is vital to gaining interest, earning trust and providing products or services that are made to seem indispensable to consumers.

Here are five ways to increase your affiliate marketing sales and establish a lucrative career as an affiliate marketer:

  1.  Target your primary demographic through lead generation. This term is used to describe ways to generate consumer inquiry and sales through email marketing campaigns, acquiring e-newsletter lists, blogging and other advertising strategies. Nearly 80 percent of internet users cite email as the most effective way to incite their interest in a product or service, followed by content marketing (SEO) and event marketing.
  2. Sell a product or service with low competition. Currently, the market flooded with dietary supplements, male enhancement products and other health-related items. To create a successful affiliate marketing business, you will need to find products that are less competitive but still have enough of a client base to support your business. Many of these overly advertised markets contain sub-markets and even smaller niches that have the potential to be profitable.
  3. Learn SEO techniques or hire an experienced content marketer/writer who can supercharge your blog's content and press releases for your affiliate marketing business. It is no secret that the goal of all websites is to rank high on Google's search engine. Applying the latest keyword research strategies that strictly avoid “blackhat” style SEO will help you gain exposure and reach more of your target audience.
  4. Take time to learn about the best affiliate marketing programs available before using valuable resources to establish your business. Some things to look for in a good affiliate program are its long term potential for generating consistent income, length of cookie duration, backend and follow-up products, refund rates and past conversion percentages.
  5. Does the affiliated marketing program use automated ad codes? This software ensures compliance of source codes with predefined best practices rules and could prevent a disastrous loss of income due to bugs preventing advertisements to be displayed.

Additional methods designed to monetize your website include:

  • Submitting your site URL to various search engines and online directories, such as City Search, Bing, Yahoo and CityData. Depending on the nature of your website, you can find many other directories to which you can enter your website. Although internet users rely heavily on Google when performing searches, many others are savvy enough to take advantage of search portals offering more specialized query answers.
  • Take advantage of Google analytics, adsense and adwords tools. Google analytics will tell you how many views your website is receiving daily as well as the number of website clicks.
  • Consider implementing widgets on your website such as Smartlinks and Widgetbucks. A few of these services are supported by PPC schemes while others act like text link advertisements.

Putting enough effort and research into your affiliate marketing business can provide long term financial rewards and greater exposure to your target demographic, two concepts necessary for operating a successful affiliate website.

Can Facebook Ads Affect Paid Search Marketing?

By

facebook-adsFacebook Ads… it’s cool enough, and I think one of the popular strategies that keep marketers switched on! At first, it was not a popular thought. People got it wrong as they took Facebook Ads as a way to hyper target to their desired demographic on the biggest social network, Facebook.

Well, there are reasons why people do not like Facebook Ads. If you are equipped with improper insights and strategy, then you will waste hundreds of dollars. However, to crack more revenue you have to get on with a little research and practice designing a successful Facebook Ad. In this post, we want to talk about a new finding that is going to add juice in paid Facebook advertising.

Seeing question (???) marks around! Let us untwine the questions. Here we go!

Facebook Ads can affect paid search marketing by 30%, says a new research from Kenshoo (a digital marketing business). Their folks conducted a study around 2500 plus store retailers. They analyzed with the retailers search results in which certain segments of the targeted US audience were exposed to paid search and Facebook Ads.

In the white paper, Added Value: Facebook Advertising Boosts Paid Search Performance four key findings prove Facebook Ads as the high performance-driver when run beside the paid search.

  1. The audience segments of US exposed to Facebook Ads and paid search yields about 30% of higher returns on the advertisement compared to search-only segments.
  2. Paid search and the Facebook Ad segments bring about 24% higher average order value as customers exposed to social advertising are considered as high-value customers to retailers.
  3. The findings further say that click-through rates for paid search groups and Facebook Ads moved as high as 7%. Nevertheless, it still suggests that social advertising has a positive impact on growing consumer awareness and perceptions on a brand.
  4. The CPA (cost per acquisition) for both paid search and Facebook Ads was 4.5% lower than the CPA of search-only segment. In this tough economic condition, this factor is important for the marketers operating presently.

Paid search affect the conversions or sales figure near the bottom of the marketing funnel, where people are more likely to press the calls to action button and buy the product or gain the service offered in the Ad.

While announcing the results of Kenshoo’s Survey Report, Facebook’s Attribution Measurement Manager Rob Creekmore says-

The research done by Kenshoo focuses on the aspect of how Facebook acts as a discovery platform and boosts the performance based on paid search metrics. The 30 percent increase as a return on the Advertising expenditure is something that marketers will find exciting. The research makes it clear that if a SMB pairs up Facebook marketing with Paid Search marketing it will lead them to customers who are ready to open up their wallet anytime to make sales.

The survey and their finding further add ups comment from Kenshoo’s Director of Marketing Research Josh Dreller.

He says that the findings are going to help the advertisers to capitalize on what they feel the best. Facebook Ad and Paid Search are the two important digital marketing channels that help to discover the best customer through search intent and continued conversation via social networks. He compares Kenshoo’s study as the tip of the iceberg, which can add up actionable insight to marketers in order to optimize the performance across channels.

Paid search marketing when combines with Facebook Ads create one or two punches that can generate higher returns on the ad spend, with high average order value, somewhat better click through rates and slightly lower cost per acquisition.

The advertisers have to understand the basic thing while they start their ad campaigns at Facebook. What are they trying to promote – Brand details or specification or sell a specific product

If you are clear, then you need to set the right target both inside and outside the Facebook with paid efforts. The customers will grab the attention of your Ad more than others will. Hence, creates a coveted top of the mind awareness for brands.

Marketers do lament as social media does not earn them a lot ROI, but it can affect the channels that actually drive in sales for businesses. It is not just about how to channel performance in silos, but marketers must know how to apply insights of one channel to other. Search is a demand signal, so take the product to your Facebook Business Page to get better performance.

If you have not fallen for Facebook after reading this post, then you are missing the season’s best bump.

3 Ways to Increase Affiliate Sales with Social Media

By

My name is Lynn Terry and I've been working online for more than 16 years now. Close to a decade ago I switched my business model to affiliate marketing, and Rosalind Gardner's Super Affiliate Handbook was the first guide I bought on the topic. It completely changed my business – and my life!

As you can see from the photo I finally had a chance to meet Rosalind a few years ago, and thank her for that in person. I must say, at least for me personally, there is nothing under the sun better than the affiliate lifestyle. 😉

As a niche affiliate marketer, I've really leveraged the power and popularity of social media to grow my business fast – and to make even more affiliate sales.

You may think it's too competitive or saturated, or that only the bigger companies are having success using social media. How can you even compete, you ask?

The fact is, according to statistics published earlier this year (HubSpot, May 2013), smaller companies are having even greater success than medium-sized companies.

Those stats are ringing true in my own business, and with my own personal experience. Friends, family, peers (and yes, affiliates!) are influencing buying decisions on social media channels every single day.

I share ALL the details in my new interactive Social Marketing Results course, but I wanted to share three key tips with you here today to inspire you to leverage the power of social media to increase your own affiliate sales…

Three Smart Social Media Tips for Savvy Affiliate Marketers:

  1. Get Social With Your Product Reviews

    Immediately after you publish a product review, you share it on your social media channels. Sadly, most marketers leave it at that.

    As a smart marketer, your next step is to search social media sites for questions and conversations relevant to that product – or to the problem that product solves.

    social media product review tip

    People are out there actively looking for solutions, and asking for help with their buying decision! This is your opportunity to interact socially with your market, at the exact moment they are looking to buy. <- Bingo! :D

  2. Tag Your Reviews & Recommendations

    Twitter marketing tipsTag the merchants, brands or retailers you're promoting when you share your links on Twitter.

    They may “favorite” your tweet (which adds it to a public, static list) and they may even retweet or share it with their loyal fans & followers!

    At the very least, you're getting your promotion in front of the company you're working with, which could (and HAS, for me) open up some interesting opportunities. 😉

    Using the right hashtags in the right places can make a huge difference too. Done strategically, you can get some major traction!

    The example to the right is from the Twitter account for my low carb blog. Having a public discussion with a major brand in my niche improves my credibility – and also opens up opportunities to work with that brand.

    You'll also notice (thanks to the hashtag!) that this conversation was retweeted by Atkins to all of their followers. And Atkins just happens to be “the top of the food chain” (heh, pun intended!) in my niche…

  3. Don't Blast – Ask! 😀

    Social media is not a one-way broadcasting system. People have opinions, and they love to share them! Asking, intend of simply blasting out promotions, is a great way to engage your target market and get them talking about products.

    social media and affiliate marketing

    The result: “Social Proof”, which gets other people interested in the product as well! Your own recommendations (as a marketer) only carry so much weight. But when other people jump on board and agree, or share their personal experiences, it can really increase your conversion rate!

You can put these three social media tips into action right away to boost your sales and exposure.

If you liked these simple but incredibly effective strategies, then be sure to check out Social Marketing Results. This is where I share exactly how I use social media, step by step with detailed illustrations, to make super profitable connections – and dramatically increase my traffic & sales.

My methods are evergreen, by the way. They work long-term, in any niche, with any business model. And you won't have to spend a dime on advertising. I share free strategies you can easily do in just 15-30 minutes a day. I'm fast, efficient, and creative – and I'll show you how to be the same. So if you're wasting a lot of time on social media with very little return – you'll LOVE Social Marketing Results. 😉

You'll even learn how to use contests and giveaways to get traffic spikes and followers, and then turn those events into evergreen product reviews that convert for you for years! (Pages 49-50). This one creative strategy is so simple, but it's absolutely brilliant!

Click Here to Join Us & Start Seeing Fast Results

Once you join you'll find five very detailed over-the-shoulder videos where you can see exactly what I do and how I do it, along with a PDF version that includes the same screenshots and examples (if you prefer to read instead). There are worksheets and checklists to help you take fast action, and a private Facebook group where you'll get ongoing hands-on help – and even more creative live examples.

From one affiliate to another, I hope you enjoyed the three tips & examples I shared above. They're working exceptionally well for me, and I know they'll work just as well for you too!

Best,
Lynn Terry

p.s. Check out Social Marketing Results today, because the price will be going up soon. And if you act fast, you can attend the November bonus training sessions live…

See you there! 😀

p.p.s. Did you know that social media can dramatically improve your Email Marketing open & conversion rates?? Be sure to see page 7 in the Social Marketing Results guide – and also watch Bonus Training Session #4 on Facebook Page Marketing for the scoop…

Supercharge your Social Media Marketing in Just 23 Days

By

social-media-success-summit-3Want the newest tips and tactics for growing your business with social media?

Social Media Examiner is holding the Social Media Success Summit 2013 — their “online” mega conference that has attracted thousands of marketers in the past!

LIMITED-TIME SALE: ONLY $297! (SAVE $300 off the regular price of $597) NOTE: This offer is good until Friday August 30, 2013. Payment options: You can make a single payment of $297 or two equal payments of $154 (one now and one in 30 days)

This is their 5th annual conference and it’s going to be their biggest summit yet.

They’ve recruited the top social media experts for this special event–just for marketers and business owners.

They’ll share exactly what works so you can immediately implement new social media tactics and strategies to grow your business. There’s no travel because it’s all online.

Click here for details.

Forty-five of the world’s leading social media pros will be summit instructors.

Hear from

  • Jay Baer (author, Youtility),
  • Mari Smith (co-author, Facebook Marketing),
  • Michael Hyatt (author, Platform),
  • Chris Brogan(co-author, The Impact Equation),
  • Michael Stelzner (author, Launch),
  • Mark Schaefer (author, The Tao of Twitter),
  • Neal Schaffer(author, Maximizing LinkedIn for Sales and Social Media),
  • Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies),
  • Lee Odden (author, Optimize),
  • Nichole Kelly (author, How to Measure Social Media),
  • Viveka von Rosen (author, LinkedIn Marketing),
  • Joe Pulizzi (author, Epic Content Marketing),
  • Jamie Turner (co-author, Go Mobile),
  • Jesse Stay (author, Google+ Marketing for Dummies),
  • Beth Hayden (author, Pinfluence),
  • Paul Colligan (author, YouTube Strategies),
  • Todd Wheatland (author, The Marketer’s Guide to SlideShare)
  • …and experts from Walmart, Sony, GE, Whole Foods, Discovery Channel, Kelly Services, and E! Online–just to mention a few!

This summit will empower you to gain more exposure, increase traffic, cultivate loyal fans and grow your business.

Click here to take advantage of the current sale price (sale ends Friday).

Comments, questions or suggestions? Please leave a comment below!

Cheers,

sig-ros

P.S. If you haven't experienced these summits, they’re super rich with content, just like everything over at Social Media Examiner. Also, remember this is an online summit, so there’s NO requirement to travel.

Yee-ha!

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