Although it was suggested that my rosey outlook for online spending this holiday season was overly optimistic and perhaps even quite naive, early results indicate that Black Friday shoppers have seen the light – opting to stay home and shop online instead.
(Not to mention that they also saved time, energy, verhicle wear & tear, shipping costs and a whole lot of stress!)
In a press release this morning, comScore, a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season.
For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.
So much for the meltdown. Now bring on Cyber Monday!
At the last Affiliate Summit, I picked up a Tiny*Prints ‘Last Minute Card Kit' (shown here to the left). The card kit was originally designed for the 2007 Golden Globe Style Lounge event where celebrities such as Paris Hilton, Brooke Shields and Jessica Simpson placed orders for the unique cards. The pack of 10 foldover cards, each with a coordinating colored envelope was also placed in the Entertainment Weekly Oscar gift bags. 
The (Canadian Thanksgiving) turkey has barely been digested and the Halloween candy hasn't yet been shelled out, but it's beginning to look a LOT like Christmas online.
When asked “What are your top three reasons for going online during the holiday season?”, 54% of participants responded that deals and discounts were their primary reason, closely followed by ‘save time/convenience' and ‘compare product prices' at 51% and 50% respectively.