Emails are an interruptive form of marketing. They are on the top with TV and radio ads when it comes to annoying customers. Month after month, these emails find themselves in trash bins of unsuspecting human beings who collectively select promotional mails and simply delete them. You do that too, don’t you? Darlene Ford of […]
360 Social Bookmarking Sites (Most Pretty Useless)
I just spent the better part of this Saturday morning compiling a list of 390 social bookmarking sites. You’d have to spend the better part of a whole day if you wanted to bookmark your blog posts on all of these sites. So, to spare you that agony, I’ve included a list of the most […]
How to Kill an Affiliate Partnership with Just One Facebook Link
So, I was booking a trip to my hometown of Toronto to surprise my 100-year-old mother with a visit on Mother’s Day. (If you’ve followed me on Facebook for any amount of time, you’ll know that this effort goes beyond the beyond.) I’d chosen a hotel that I’ve stayed at often over the years. As […]
280+ Spam Filter Words and Phrases to Avoid
Do you ever wonder how many of the emails you send to your newsletter subscribers get caught up in spam filters and junk mail folders? While checking my Gmail today, I was surprised to see how many marketers’ messages – to which I’d subscribed – were in the spam folder. A quick scan down the […]
Pinterest Bans Affiliate Links
Thousands of bloggers, perhaps tens of thousands, are raving mad because a major source of affiliate revenue has just been removed from them. In an email to its ‘Power Pinners’ late last week, Pinterest stated all affiliate links, as well as all redirects and trackers, would be removed from the site. Particularly hard hit are […]
The Best Day of the Week to Send Email
In response to the ‘How often should I post to my blog?‘ article, John A. asked: how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home? That is such a great question and the answer is pretty simple. The […]
How Too Much Automation Annoys Your Twitter Followers
When it comes to social media sharing, following and/or marketing, I’m not a big fan of Twitter and rarely login to my Twitter account. As someone who enjoys writing for the purpose of sharing information and to entertain, Twitter’s 140 character limit leaves me somewhat cold… and quite frankly, despite being Canadian born and bred, […]
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